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PRONOVIAS is a family firm that began life in 'El Suizo', a prestigious Barcelona store founded by Alberto Palatchi Bienveniste in 1922 that specialised in lace, embroidery and high-quality silk fabrics.

What started as a family business would later grow to become Pronovias. In 1964, when Alberto Palatchi Ribera joined, the company pioneered the creation of the first prêt-à-porter bridal fashion, a revolution at the time, which made wedding dresses accessible to all women. The company started internationalising in 1977, pioneering the franchise business and opening the first store of this kind in the Netherlands before moving into North America and Asia during the nineties. Pronovias leads the world with its extensive distribution network, with more than 4,000 points of sale in more than 105 countries.

Since the seventies, Pronovias has had network of 50 franchises which shares the values and savoir-faire of its own stores, guaranteeing a unique shopping experience, that has reached all corners of the world.

In 2017 the BC Partners investment group bought the company that until then had a more familiar approach, to start its expansion and growth plan. In 2018 Nicole Fashion Group becomes part of the Pronovias Group and in 2019 Ladybird joined the team. The expansion process is supported by the creation of subsidiaries in New York, Italy and Shanghai.

In 2021, Pronovias Group signed an exclusive ten-year licensing agreement with the renowned fashion designer Vera Wang. With a shared love for fashion, craftsmanship and quality, the addition of Vera Wang Bride to the company’s brand portfolio consolidates Pronovias Group reputation as an undisputed world leader and innovator in luxury bridal.

Available At: All Calvet Boutiques 

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A Tapestry of Elegance: Unveiling the World of Pronovias Bridal 

For the bride seeking a wedding dress that embodies timeless elegance with a touch of modern flair, look no further than Pronovias. Pronovias wedding dresses are more than just garments; they're exquisite creations designed to make you feel like the most radiant version of yourself on your wedding day. 

A Legacy of Bridal Excellence: The Pronovias Story 

Pronovias is a leading global luxury bridal brand with a rich history dating back to 1922. Over the years, the label has established itself as a cornerstone of the bridal fashion industry, renowned for its meticulous craftsmanship, exquisite materials, and innovative designs. Pronovias bridal gowns are crafted with a keen eye for detail, ensuring a flawless fit and a touch of effortless glamour on your special day. 

A Symphony of Style: Finding Your Perfect Pronovias Dress 

  • Mermaid Gowns: Pronovias mermaid gowns are a signature style, showcasing your curves in all the right places. These gowns often feature plunging necklines, dramatic backs with intricate details, and flowing trains that create a statuesque and glamorous look. 

  • Ball Gowns: Pronovias offers a variety of ball gowns for the bride dreaming of a grand entrance. Layers of luxurious fabrics like Mikado silk or tulle create a voluminous skirt with clean lines and a timeless elegance. Detachable elements like sleeves or trains allow for further personalization. 

  • A-Line Gowns: Pronovias A-line gowns are a universally flattering silhouette that cinches at the waist and flows gently into a skirt that skims the floor. These versatile gowns come in a variety of styles, from classic and romantic to modern and minimalist. 

  • Sheath Dresses: Pronovias sheath dresses redefine minimalist elegance for the contemporary bride. These streamlined silhouettes showcase your figure beautifully, and often feature unexpected details like high slits, illusion necklines, or statement bows, adding a touch of modern drama to a timeless style. }

Beyond the core silhouettes, Pronovias offers a variety of necklines, sleeves, and fabrics to personalize your look. Whether you envision a romantic sweetheart neckline, a dramatic off-the-shoulder silhouette, or a touch of modern edge with clean lines and minimal embellishments, the Pronovias collection allows you to curate a gown that reflects your unique sense of style. 

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Pronovias wedding dresses come in a range of materials, each chosen for its luxurious quality and ability to drape beautifully. From delicate laces and soft chiffons to shimmering satins and Mikado silks, the Pronovias collection offers a variety of options to suit your taste and wedding venue. 

The Pronovias Experience: A Celebration of You 

Pronovias bridal boutiques are designed to offer a welcoming and luxurious experience for every bride. Consultants with a passion for fashion and a keen eye for detail will guide you through the collection, helping you discover the perfect dress that flatters your figure and embodies your vision for your wedding day. 

The meticulous fitting process ensures that your chosen Pronovias wedding gown fits you flawlessly. Skilled tailors make every adjustment with precision, ensuring you feel confident and comfortable on your wedding day. 

An Heirloom for Generations: Owning a Pronovias Dress 

A Pronovias wedding dress is more than just an outfit for a single day; it's an investment in a timeless piece you'll cherish forever. The exceptional quality and craftsmanship ensure the dress will last for years to come, becoming a treasured heirloom to be passed down or admired for generations. 

Choosing a Pronovias gown is a declaration of your appreciation for exquisite design, luxurious materials, and a touch of timeless elegance. Let Pronovias help you find the dress of your dreams and embark on your happily ever after in breathtaking style. 

Additional Tips for Choosing Your Pronovias Wedding Dress: 

  • Consider your body type: Pronovias offers a variety of silhouettes designed to flatter different body types. Be sure to try on a variety of styles to find the one that accentuates your best features. 

  • Think about your wedding style: The overall style of your wedding can play a role in choosing your dress. A formal wedding might call for a more dramatic ball gown, while a beach wedding might be better suited for a flowy A-line silhouette. 

  • Bring trusted advisors: Having a few trusted friends or family members with you to your bridal appointment can be helpful. They can offer honest feedback and help you narrow down your choices. 

  • Most importantly, have fun! Finding your wedding dress should be a fun and memorable experience. Relax, enjoy the process.

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