New York based designer, Jenny Yoo has been an innovator in the Bridal and Bridesmaids
industry for nearly two decades. Launching her first bridesmaid collection in November 2002,
Jenny’s clear vision and motivation had led the way in redefining today’s bridal party and driven her company’s rapid success. Jenny believes that while weddings are a tradition, rules can and need to be modified. Her modern, yet elegant, designs emphasize her philosophy that one must evolve with the footsteps of today’s changing times.

In 2006, Jenny launched her premiere namesake bridal collection, priding herself on exquisitely crafted styles for the contemporary woman. In 2016, she launched Jenny by Jenny Yoo for the more youthful and spirited bride. Defined by her signature style of clean lines and modern cuts, Jenny pays attention to every detail designing for brides with confident sophistication and effortless style. Luxurious fabrications, delicate embroideries, inventive silhouettes, and textural applique make the details of her collection truly remarkable. Inspired by the modern woman, Jenny’s passion for innovation and creativity allows her to continually evolve.